Netflix denies tailoring its movie promotions based on race

  • Netflix Premium
  • Tuesday, 23 Oct 2018

A selection of Netflix Inc. original content sits displayed in the Netflix app on an Apple Inc. iPad tablet device in this arranged photograph in London, U.K., on Monday, Aug. 20, 2018. The NYSE FANG+ Index is an equal-dollar weighted index designed to represent a segment of the technology and consumer discretionary sectors consisting of highly-traded growth stocks of technology and tech-enabled companies. Photographer: Jason Alden/Bloomberg

Netflix Inc, criticised for its marketing practices, denied that it tailors the promotions of movies and TV shows based on the race of viewers. 

Netflix users have complained that the service is trying to manipulate them into watching certain programmes by touting secondary characters that are the same race as the viewer. Several black subscribers cited a thumbnail image for the movie Like Father that featured African-American performers Leonard Ouzts and Blaire Brooks – even though the movie stars two white actors (Kelsey Grammer and Kristen Bell). 

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