You can now book an EasyJet flight using Instagram. — AFP Relaxnews
EasyJet has launched a new app that allows people to book a flight using Instagram.
It's a strategy borrowed from fashion apps such as Like To Know It, which allow fashionistas to shop the looks of their favourite influencers straight from Instagram.
Called Look&Book, the EasyJet app is for Instagram users who likewise seek travel inspiration on the photo-sharing site.
Users will be able to find out where an Instagram photo was taken (in cases where they're not geo-tagged or identified), look up flight information, and book their trip on their smartphone.
After uploading screenshots of a destination from Instagram into Look&Book, the app will identify the destination, and offer up flight options.
The feature is available only for European destinations.
Earlier this year, Instagram also unveiled "action buttons" allowing users to book restaurant reservations and event tickets and directly from the app. – AFP Relaxnews
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