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Disney startups pitch exercise in bid for TV viewers of tomorrow


Disney’s accelerator programme, now in its fifth year, has always been about finding young businesses that can help the company’s greater empire. — Reuters

Disney’s accelerator programme, now in its fifth year, has always been about finding young businesses that can help the company’s greater empire. — Reuters

Joanna McFarland knows how to tailor her pitch to her audience. 

The chief executive officer of Los Angeles-based HopSkipDrive – a kind of Uber for kids – told attendees at Walt Disney Co’s annual showcase of young companies in its business accelerator programme on Oct 10 that getting children to football practice is a huge challenge for parents. If the kids make it to practice, she explained, they’re more likely follow the sport and watch it on networks like Disney’s ESPN. 

Disney

   

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