The entrance to Walt Disney studios is seen in Burbank, California, U.S. August 6, 2018. REUTERS/Lucy Nicholson
Joanna McFarland knows how to tailor her pitch to her audience.
The chief executive officer of Los Angeles-based HopSkipDrive – a kind of Uber for kids – told attendees at Walt Disney Co’s annual showcase of young companies in its business accelerator programme on Oct 10 that getting children to football practice is a huge challenge for parents. If the kids make it to practice, she explained, they’re more likely follow the sport and watch it on networks like Disney’s ESPN.
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