Online karaoke is being embraced in China as companies and internet users experiment with new formats to deliver entertainment and sell products and services.
Karaoke ranks high as the activity of choice for a night out with friends in China. The glitziest venues have hundreds of rooms, concert-quality audio-visual equipment, all manner of special effects to get that party going, and buffet spreads to test the most practised plate-pilers.
There are even karaoke booths in shopping malls where users can pay by songs. Then there’s online karaoke.
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