A photo illustration shows the Uber app and a black cab in London, Britain, June 25, 2018. REUTERS/Henry Nicholls/Illustration
With weeks to go until Uber Technologies Inc heads to a London court to appeal a November decision about driver benefits, the ride-hailing firm is stepping up its public relations campaign with an academic approach.
The San Francisco-based company published a white paper Sept 28 that draws from its own anonymised data, as well as a survey it commissioned from market-research firm Orb International, which concludes the majority of its drivers are happy, earning above the UK minimum wage, and didn’t sign up to the platform as a last resort. Instead, most drivers were attracted by the flexibility Uber offers them, it suggests.
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