Moscow car crash turns into US$80mil AR concept


WayRay’s augmented reality windshield-display system.Source: WayRay SA

For Vitaly Ponomarev, a fender-bender in his Audi A6 has turned into an US$80mil (RM331.36mil) opportunity. 

The 30-year-old – who claims to have careful driving habits – collided with the car in front of him while looking down at his gadget for directions on one of Moscow’s ring roads in 2012. The mishap spurred an idea: if he could find a way to project directions onto the windshield, drivers wouldn’t take their eyes off the road to find their way.

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