Digital ads represents half of US advertising sales for the first time, report says

Digital ads represents half of U.S. advertising sales for the first time, report says. (Dreamstime/TNS)

Advertisers are spending more money on online sites like Google and Facebook, pushing digital ads to represent more than half of US ad sales for the first time, according to a report. 

This year, the nation's advertisers will spend US$106bil (RM438.15bil) in digital ads, up 16% from a year ago, according to Magna, a division of IPG Mediabrands.