Big life insurer shifts to activity tracking in health push


  • TECH
  • Monday, 24 Sep 2018

Berlin, Germany - July 11, 2016: Woman getting ready for her workout wearing a FITBIT as an activity tracker to control her heartrate.

Financial giant John Hancock is converting all its life insurance policies to an incentive-based system using activity tracking, a move aimed at promoting healthier lifestyles but which also raises privacy questions. 

The Boston-based insurer announced that it would immediately begin moving life insurance policies to a “behaviour change platform that rewards customers for the everyday steps they take to live longer, healthier lives”. 

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