(FILES) This file photo taken on June 16, 2017 shows a visitor checking in at the Amazon corporate headquarters in Seattle, Washington. Amazon said January 18, 2018 it had narrowed to 20 its options for a second headquarters for the sprawling technology and lifestyle company headed by Jeff Bezos, the world's richest individual. After 238 cities from North America submitted bids, Amazon announced its short list included three in the vicinity of the US capital Washington, and the Canadian city of Toronto. / AFP PHOTO / GETTY IMAGES NORTH AMERICA / David Ryder
SAN FRANCISCO: Online retail colossus Amazon is gaining ground in the US digital advertising market as the dominance of Google and Facebook erodes, according to an eMarketer forecast released on Sept 19.
The market tracker predicted that Amazon will take in US$4.61bil (RM19.09bil) in online advertising revenue as its share of the US market grows to 4.15%, for the first time surpassing Microsoft and Oath, a subsidiary of Verizon Communications.
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