CUPERTINO, CA - SEPTEMBER 12: The new Apple iPhone Xs (L) and iPhone Xs Max (R) are displayed during an Apple special event at the Steve Jobs Theatre on September 12, 2018 in Cupertino, California. Apple released three new versions of the iPhone and an update Apple Watch. Justin Sullivan/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==
The absence of a striking new feature left major tech blogs and newspapers lukewarm on the new XS range of Apple Inc's iPhones in the first batch of reviews on Sept 18, although most praised the improvements to a wide range of standard features.
The new iPhones have subtle additions to last year's reimagined iPhone X, the tenth anniversary phone, and do not look very different aside from the ginormous size, several reviewers said.
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