Tencent and Lego to restart China’s games market with new offering

China

Internet giant Tencent Holdings has teamed up with The Lego Group to launch a new video game next week, which could provide a spark to China’s US$38bil (RM157bil) games market months after a regulatory restructuring halted the approval of new licences and led to the industry’s slowest first-half growth in at least a decade.

Tencent, which operates the world’s largest video game business by revenue, ran three advertisements about the new game co-developed with Danish toymaker Lego on the official account of its Tencent Games unit in Chinese microblog Weibo. No details were provided.