FILE PHOTO: Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, U.S., August 1, 2018. REUTERS/Lucas Jackson/File Photo
Apple Inc is expected to blast further past the $1,000 price barrier when it launches new iPhones but Wall Street is most intrigued by how deep into its larger-than-ever lineup prices hikes may go.
Apple's market capitalisation has passed US$1tril (RM4tril) and the company needs to sustain revenue growth from its signature product even as global demand for smart phones plateaus. One way to do that is to get people to buy more expensive phones.
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