China’s internet users in smaller cities, representing more than half of total netizens in the world’s most-populous nation, remain heavily attached to their mobile phones and are spending an increasing amount of their online time glued to short video content, according to the findings of a newly-released report.
Over 80% of netizens in lower tier Chinese cities – classed as tier-three to tier-five in the study – described the mobile phone as their favourite pastime and said they were happy to spend almost all their leisure time on it, according to a report released by Penguin Intelligence, the research arm of China internet giant Tencent.