Amazon's blockbuster deal to buy Whole Foods Market for US$13.7bil (RM56.30bil) last August was met with much fanfare about lower prices.
The Internet giant, which has dominated the retail industry by undercutting its rivals, immediately slashed prices of some items after acquiring the notoriously expensive grocery chain. The cost of organic Fuji apples, for example, fell 43% on the first day of Amazon's ownership.
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