Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music and provide information. (Amazon/TNS)
Amazon is turning up the volume in the music business.
The world’s largest online retailer will mount the first national TV campaign for its music-streaming service, featuring ads with songs from Ariana Grande, Kendrick Lamar and Queen. They’re part of a larger effort that will extend to billboards, online video and radio, and to three countries – the US, UK and Germany.
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