From blue lipstick to Facebook Live, home shopping networks refine their pitch


A studio set is seen at the QVC Studio Park in West Chester, Pennsylvania, U.S., June 4, 2018. Picture taken June 4, 2018. REUTERS/Brendan McDermid.

WEST CHESTER, Pennsylvania: HSN, once known as the Home Shopping Network, is getting an image makeover.

A US television network where shoppers can buy everything from electronics to kitchen gadgets, HSN is overhauling its lineup to offer more beauty products while adding streamed video content to win over shoppers without cable TV.

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QVC; Home Shopping Network

   

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