China’s smartphone giants target India with new devices under separate sub-brands

Amid a saturated market at home, China's major smartphone manufacturers have been sharpening their focus on India, the world

China’s major smartphone companies are taking a leaf out of the car industry’s playbook, as they introduce new devices under separate brands that target specific consumer segments around the world.

Amid a saturated market in China, these firms have been sharpening their focus on India, the world’s second largest smartphone market, where the likes of Huawei Technologies, Xiaomi and Oppo are investing resources in their new brands.