Alibaba Group Holdings has joined a stellar list of Hollywood studios in a venture headed by DreamWorks SKG’s co-founder Jeffrey Katzenberg to create original programmes for smartphones, deepening the group’s forays into developing content for the fastest-growing digital medium.
Katzenberg, the former Walt Disney Studios chairman credited with reinvigorating the company’s live action and animation divisions, raised US$1bil (RM4bil) for his NewTV venture this week. Alibaba took part as a technology investor in the fundraising by the Los Angeles-based company, led by former Hewlett Packard chief executive Meg Whitman as CEO, according to a statement by Katzenberg’s holding company WndrCo, without divulging the invested amount.