FILE - In this May 25, 2018, file photo, motorists guide their vehicles down Interstate 70 near Evergreen, Colo. Drivers expect insurance companies to offer digital experiences on par with the likes of Amazon, Uber and Netflix. Insurers are far from meeting those expectations, but they’re stepping up their game in the battle for customers. Today, auto insurance companies are using technology to change how they set prices, give discounts, answer common questions and handle claims. (AP Photo/David Zalubowski, File)
Americans love technology, and we expect companies to deliver delightful digital experiences.
Insurers aren’t doing that – yet. So far, updates have been skin-deep.
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