Beijing ByteDance Technology will merge teen karaoke app Musical.ly with its popular short-video sharing platform TikTok to create one global app under the TikTok brand, in a push to become the world’s go-to destination for short-form video content and creation.
The new app will retain the most popular features of both platforms and existing users will have their account, content and fan base automatically migrated to the new TikTok app, which will have a new logo and interface. The new app includes upgrades such as a “reaction” feature that allows users to react to friends’ videos directly from the phone and enhanced creative tools, the company said in a statement on Aug 2.