Fighting fakes unavoidable in developing China’s online retail market, says Pinduoduo CEO


By Li Tao

Huang predicted that Pinduoduo may develop its business faster than its predecessors, but said it was impossible to entirely skip the problem of knock-offs in the online retail platform

Serial entrepreneur Colin Huang Zheng, the founder and chief executive of social commerce company Pinduoduo, said counterfeit goods remain an unavoidable problem in China amid the steady development of the country’s online retail market.

Huang, who recently became one of China’s richest people after his company’s public listing in the United States, credited the efforts by Alibaba Group Holding in fighting fakes for helping other companies learn how to deal with the same issue, he said in a video interview with Tencent News last week, in response to a question about Pinduoduo’s stand against counterfeit goods sold on its platform.

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