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Instagram not an instant fix for ailing Facebook


Instagram users are not accustomed to clicking on links in posts, which makes the service less effective at generating online purchases than Facebook, said Huberman. — Reuters

Instagram users are not accustomed to clicking on links in posts, which makes the service less effective at generating online purchases than Facebook, said Huberman. — Reuters

SAN FRANCISCO: Revenue forecasts from Facebook Inc that alarmed investors, fuelling the worst day ever for its shares on July 26, add to the pressure on its Instagram unit to win over more of the ad buyers that have long found success on the company's flagship app.

Instagram and Facebook users see about the same number of ads, but Instagram ad prices are half of what Facebook charges because of the limited number of advertisers vying for spots on Instagram, four ad buyers said.

Instagram , Facebook

   

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