Facebook’s quarterly ad revenue to get lift from Instagram


In the age of Instagram, businesses are using flashy art and murals to lure visitors. (Dreamstime)

Facebook Inc was pummelled by public criticism over privacy issues during the second quarter, spurring an unprecedented appearance in the US Congress by chief executive officer Mark Zuckerberg. Don’t expect to see much evidence of that turmoil in Facebook’s earnings report on July 25. 

The social media giant is expected to post record revenue and users in the quarter, thanks in part to the photo-sharing app Instagram, according to analysts. The business, acquired for US$715mil (RM2.90bil) in 2012, now has more than 1 billion users and is a big reason Facebook’s advertising machine is still growing. 

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