The bespectacled, floppy-fringed 'Faker', real name Lee Sang-hyeok, is the world's top League of Legends gamer and in hyper-wired Korea, he enjoys similar fame and fortune to top basketball or baseball players.
Faker, 22, will be one of the biggest stars at next month's regional Olympics, the quadrennial Asian Games in Indonesia, where eSports will be held as a demonstration event for the first time.
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