Brazil's forward Neymar reacts during the Russia 2018 World Cup Group E football match between Brazil and Costa Rica at the Saint Petersburg Stadium in Saint Petersburg on June 22, 2018. / AFP PHOTO / Giuseppe CACACE / RESTRICTED TO EDITORIAL USE - NO MOBILE PUSH ALERTS/DOWNLOADS
During the 2018 FIFA World Cup, held in Russia, there were some 115 billion impressions (views on Twitter), as fans used the social network to discuss all aspects of the international soccer tournament.
Brazilian fans proved the most vocal on Twitter, which could explain why Neymar was the tournament's most-mentioned player, despite his team not making it past the quarterfinals.
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