Hyundai enlists Amazon to bring car-buying into the digital age


FILE - In this Jan. 25, 2018 file photo, an employee of Hyundai Motor Co. waits for customers at the company's showroom in Seoul, South Korea. Hyundai Motor Co.'s labor union said Thursday, July 12, 2018, steep auto tariffs that the U.S. is considering could cost tens of thousands of U.S. jobs. (AP Photo/Ahn Young-joon, File)

Hyundai Motor Co said it’s modernising its retail operations with a “digital showroom” on Amazon.com that lets shoppers arrange test drives, check inventory, compare pricing and read owners’ reviews. 

From Amazon’s Hyundai page, shoppers can click through to websites showing inventories at specific dealerships, plus see pricing details including all available discounts and a three-day money-back guarantee. 

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Hyundai; Amazon

   

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