Pusha T launches hip hop discovery app 'heir'

  • TECH
  • Monday, 16 Jul 2018

Pusha T performing during the eighth annual Governors Ball Music Festival in Randalls Island in New York on June 2. — AFP Relaxnews

Rapper Pusha T has announced that he and a team have a music discovery app in the works that is currently accepting sign-ups for early access.

"Real people, real stakes, real rewards," reads the heir website, positioning the app as an alternative to the likes and follows of other social media.

As the app's website explains, heir allows hip-hop fans to vote hip-hop tracks up or down – on fire or "dead on arrival" – with real consequences for their vote: top voters can earn rewards for helping to uncover the best hip-hop tracks.

Those rewards come in the form of the digital currency Crown, which you can win or lose, and save up to either cash out as real money or for other rewards that "money-can't-buy". For example, Crown can gain you early or exclusive access to an artist's next tour or track.

Emerging artists can use Crown to "buy the attention" of a tastemaker or another artist, soliciting feedback and potentially kicking off a dialogue.

"Crown powers a supply of rewards limited only by the heir community's collective imagination," explains the website.

In addition to Pusha T – who is also president of Kanye West's G.O.O.D. Music – the heir team is led by tech entrepreneur Summer Watson, who previously worked on TuneIn and Playdom.

Sign up for early access at www.heirapp.com. — AFP Relaxnews
Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Tech News

NFT craze fuels US$4.3bil French football card startup
Exclusive-Mexico's Kavak says new funds make it second-most valuable LatAm startup
Facebook seeks to defend itself after scathing reports
Philippines lower house approves VAT for big tech firms
SoftBank backs Steven Mnuchin's $2.5 billion private equity fund - FT
Facebook wraps up deals with Australia media firms, TV broadcaster SBS not included
Burn in hell: French monks set fire to 5G masts
Airbnb’s Chesky is game to share safety information with rivals
Bitcoin drops below US$40,000 as regulatory drumbeat grows
Yelp, Lyft, Patagonia other US firms oppose Texas abortion law

Stories You'll Enjoy