A representative holds pamphlets about special deals offered to Amazon.com Inc. Prime members during the grand opening of a Whole Foods Market Inc. location in Burbank, California, U.S., on Wednesday, June 20, 2018. Customer traffic was up 2.4 percent at Whole Foods stores during the first five months of 2018, a sign that Amazon has managed to draw in new shoppers with ballyhooed price cuts on a handful of items. Photographer: Dania Maxwell/Bloomberg
While Amazon.com Inc struggled to keep its site online for the start of Prime Day, the company’s Whole Foods stores relied on old-school promotional techniques to sell Prime subscriptions.
Employees set up kiosks to hand out Amazon-branded temporary tattoos, Prime Day stickers and leaflets promoting an Amazon credit card. Big banners and bright decals on doorways advertised all the savings available for members.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
