LOS ANGELES: Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according to a report.
That battle for original content between streaming platforms meant that the online video sector accounted for a 30% share of incremental production investment in countries tracked by consultancy Media Partners Asia. The company’s latest Asia Video Content Dynamics report covers TV, movie and online video content expenditure across India, South Korea and South-East Asia’s five biggest growth markets (Indonesia, Malaysia, the Philippines, Thailand and Vietnam).
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