ADVERTISEMENT

Apple sticks to vintage strategy for selling iPhones in India


Vintage iPhone models serve as an entry point for aspiring Apple customers, offering a way for the Cupertino, California-based company to build some early loyalty. — Reuters

Vintage iPhone models serve as an entry point for aspiring Apple customers, offering a way for the Cupertino, California-based company to build some early loyalty. — Reuters

Sometimes, it seems like Apple Inc’s strategy in India is stuck exactly three years in the past. 

Apple’s second “Designed in California, assembled in India” models are hitting store shelves in the world’s fastest-growing smartphone market. It’s the vintage iPhone 6S, a model introduced back in 2015. 

   

ADVERTISEMENT