Major push: Activision Blizzard is creating a new division dedicated to competitive gaming, or e-sports, which Bornstein will head up.
Activision Blizzard Inc signed a multi-year agreement with ESPN and Disney XD on July 11 for live coverage of its Overwatch eSports videogame league, as rising popularity of the medium attracts more viewers.
In January, Activision launched the professional eSports league around its popular first-person shooter videogame, which has over 40 million players worldwide.
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