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Google works with Shopify to spur commerce, retail ad spending


Shopify helps companies set up e-commerce websites, driving businesses to buy Google shopping ads. — Reuters

Shopify helps companies set up e-commerce websites, driving businesses to buy Google shopping ads. — Reuters

Shopping ads have become a powerful sales spigot for Alphabet Inc’s Google. So the company is doubling down on them, launching a new tool designed to draw even more spending from e-commerce businesses and drive offline sales. 

With the new feature, Google will make it easier for retailers to run ads for consumer products, like sneakers and speakers, on several popular Google services. And marketers will be able to buy these Google ads directly through Shopify Inc., another integration between the two companies that are facing a looming threat from Amazon.com Inc. 

Shopify , Google

   

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