The Netflix logo is pictured on a television remote in this illustration photograph taken in Encinitas, California, U.S., January 18, 2017. REUTERS/Mike Blake
LOS ANGELES: Netflix has established a substantial foothold in the American living room – especially among millennials.
The subscription-video service is now the most popular platform for watching entertainment on TV, ahead of traditional cable and broadcast television networks as well as YouTube and Hulu, according to a recent survey of US consumers by Wall Street firm Cowen & Co.
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