Netflix turns to Bollywood to script India growth story


FILE PHOTO: The Netflix logo is pictured on a television in this illustration photograph taken in Encinitas, California, U.S., January 18, 2017. REUTERS/Mike Blake/File Photo

Netflix Inc premiered its first original series in India in a sheen of Bollywood glitter on July 4, upping the stakes in its battle with streaming rival Amazon Prime for a chunk of the country's more than 1 billion potential viewers. 

The success of original US shows like House of Cards, Orange is the New Black and Stranger Things has been at the heart of Netflix’s seduction of 125 million subscribers globally. 

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