Snapchat takes a shot at reality TV


Snapchat Shows were first launched two years ago, inspired by how Snapchatters – the majority of whom are between 18-24 years old - talk to their friends on the app. © AFP PHOTO / LIONEL BONAVENTURE

Snap Inc is developing a new mini-documentary series focusing on two social media influencers. 

Endless Summer will feature 19-year-old Summer McKeen, a YouTube star and beauty and fashion vlogger, her boyfriend Dylan Jordan, also a familiar face from YouTube, and their group of friends. Like MTV's breakout hit and reality TV pioneer Laguna Beach, the show is set in Laguna Beach, California, and will be semi-scripted, but with a scripted, serialised narrative. 

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