Soccer Football - World Cup - Group G - Tunisia vs England - Volgograd Arena, Volgograd, Russia - June 18, 2018 Tunisia's Farouk Ben Mustapha and team mates look dejected as England's Harry Kane celebrates scoring their second goal REUTERS/Jorge Silva
Rachel Bonnetta, a Canadian sports journalist and smartphone addict, is helping her network keep up with soccer fans’ relentless appetite for World Cup coverage.
The 26-year-old Bonnetta (“I’m on Twitter 24-7”) hosts 21st Century Fox Inc’s “World Cup Now,” a daily recap of what’s happening at the month-long soccer tournament in Russia. Unlike other shows filmed by Fox Sports, Bonnetta’s programme streams live on Twitter, a first for the social-media site. What’s more, “World Cup Now” is the centrepiece of the World Cup’s largest-ever social-media blitz – a campaign that also includes highlights on Snapchat and in Google search results.
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