FILED - Automotive companies like Volkswagen are aiming to grab a share of the burgeoning new economy in on-demand mobility which Uber has ushered in over the years. VW's Moia offshoot will operate hundreds of on-demand shuttles in major German cities like Hamburg and eventually beyond. Photo: Hauke-Christian Dittrich/dpa
If you can't beat them, join them. That seems to be the motivation behind Volkswagen's move into the massive urban mobility market with its ride-sharing offshoot Moia.
Car ownership no longer makes a lot of sense for people who live in congested cities, but these individuals still need to get around. That's is where Moia comes in.
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