Instagram’s new shoppable tags follow lead taken by Chinese social commerce sites

By Zen Soo
  • TECH Premium
  • Saturday, 16 Jun 2018

The shopping tags feature will be available for merchants in Instagram Stories.

Instagram is expanding its shopping features, allowing merchants to add shopping tags to their social media posts as the US photo and video-sharing giant takes a leaf out of the book of Chinese social commerce networks.

The shopping tags feature will be available for merchants in Instagram Stories, a popular feature where users can post videos and pictures that are valid for only 24 hours. According to Instagram, over 300 million users view the Stories feature daily and a recent survey showed that they do so to “stay in-the-know with brands they’re interested in, get an insider view of products they like and find out about new products that are relevant to them.”

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