RBC plans new push to get clients to adopt its digital offerings

FILE PHOTO: A Royal Bank of Canada (RBC) sign is seen outside of a branch in Ottawa, Ontario, Canada, May 26, 2016. REUTERS/Chris Wattie/File Photo

Royal Bank of Canada introduced a wave of technology initiatives in a bid to attract more tech-savvy customers who embrace a digital lifestyle. 

RBC plans to spend C$3.2bil (RM9.83bil) this year on technology – including artificial intelligence, digital products and social media – and use the tech push to woo more than 2.5 million new Canadian banking customers by 2023, the bank said June 13 at an investor event in Toronto.