FILE PHOTO: A person carries a bag from the Abercrombie & Fitch store on Fifth Avenue in Manhattan, New York City, U.S., February 27, 2017. REUTERS/Andrew Kelly/File photo
NEW YORK: After a decade of focusing on the so-called millennial generation, some US companies are starting to look ahead to what’s next.
Target Corp is introducing new in-house brands of shoes, apparel and accessories this year, geared toward customers who may not be old enough to drink legally. Apparel company Abercrombie & Fitch Co launched a YouTube show hosted by online celebrity Hunter March rather than spending on television commercials to promote its Hollister brand of clothes. And pizza chain Papa John's International Inc is investing more in online ordering, trying to catch up to Domino's Pizza Inc's lead in catering to a demographic that does not want to speak on the phone.
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