E3 2018: Ubisoft sees blockbusters shaped by fans and stars


  • TECH
  • Tuesday, 12 Jun 2018

Actor Joseph Gordon-Levitt, director and founder of HitRecord, left, speaks as Guillaume Brunier, senior producer at UbiSoft Montpellier SAS, center, and M. Gabrielle Shrager, narrative director of UbiSoft Montpellier SAS, stand on stage while announcing the Beyond Good and Evil 2 video game during the company's event ahead of the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Monday, June 11, 2018. Ubisoft Entertainment is executing well on a strategy to expand higher-margin digital revenue that's generating more consistent sales and boosting user engagement. Photographer: Troy Harvey/Bloomberg

LOS ANGELES: French videogame giant Ubisoft is teaming up with a firm founded by actor Joseph Gordon-Levitt to crowd source material for a forthcoming title, the companies announced June 11 on the eve of the Electronic Entertainment Expo (E3). 

Ubisoft has long tapped into feedback from players while designing games, but the latest step will allow some to make content woven into scenes. 

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