As pickup and delivery options proliferate, US retailers hope to add convenience, avoid confusion

Kit Naramore, of the Alabama-based company Shipt, is helping roll out the shopping and delivery service at the Target store in the 1100 block of West Jackson Boulevard in Chicago. (Terrence Antonio James/Chicago Tribune/TNS)

CHICAGO: The questions shoppers faced at the checkout counter used to be as simple as “cash or credit?” and “paper or plastic?” 

Today – especially online – it's a little more complicated. Are you making a one-time purchase, or would you like to subscribe and get a discount? Do you want to pick up your items at the store and avoid paying for shipping? If so, will you come inside for your bags or download an app that will summon an employee to your car?