LONDON/PARIS: Carmakers including Renault, Jaguar Land Rover and Peugeot have boosted revenues by over US$1bil (RM3.97bil) in the past decade by using sophisticated pricing software, according to sales presentations prepared by the software vendor, Accenture, and other documents filed in a court case.
The software works, Accenture told prospective clients, by identifying which spare parts in a manufacturer's range customers would be content to pay more for, how much to raise prices by and which prices should not be hiked.