The logo of Google is pictured during the Viva Tech start-up and technology summit in Paris, France, May 25, 2018. REUTERS/Charles Platiau/Files
SAN FRANCISCO: Alphabet Inc's Google is drawing thousands of new customers to gyms and salons each month through an appointment-booking tool released last year, Reuters has learned, a quiet step in the company's transition to the next generation of search.
The service, known as Reserve with Google, spares users the phone calls, online searching and form filling typically associated with appointments. Say you want a massage at 5pm someplace within a half-mile of work. Google.com/maps/reserve displays openings at nearby businesses and allows users to book, and even pay, without having to call or visit another website.
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