An employee is reflected in a mirror as he arranges shelves of denim trousers inside a Roadster store in Bengaluru, May 28, 2018. REUTERS/Abhishek N. Chinnappa
MUMBAI: For Lalit Bisht, buying Roadster jeans and T-shirts off Myntra, Flipkart's fashion operation, is a no-brainer. It may take a week to deliver clothes to Bisht's small hometown in Uttarakhand, but the wait is worth it.
“The fit is perfect and price is just about right. It's a value-for-money brand,” said 32-year-old Bisht, a government worker who lives in Haldwani, which had a population of just over 360,000 at the time of the last census in 2011. It is a place where options for good quality, affordable apparel are mostly lacking.
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