Let's face it, most of us do not send physical cards anymore. Be it for birthdays or festive season, we think that short and simple (or the worst kind, forwarded) messages are enough to get the greetings across.
Hoping to make sending and receiving greeting cards in vogue is Pos Malaysia with its Hologram Raya greeting cards, launched in conjunction with the upcoming Hari Raya Aidilfitri.
"The evolution of technology has made everything easier including exchanging Raya greetings. The Millennials especially look for something different that has to break through the clutter of texting and using social media," said Pos Malaysia group chief executive officer Al-Ishsal Ishak in a statement.
The 3D Hologram Raya cards come in two different designs and videos. Priced at RM12, each pack comes with an envelope with a pre-fixed 50sen stamp, one plastic hologram projector, a special edition Pulang movie postcard, and four Augmented Reality (AR) enabled Hari Raya postcards. Pulang is a movie directed by Kabir Bhatia and is scheduled for release after Hari Raya this year.
To play the video, users are required to download the free Hologram Raya 2018 app from Google Play or Apple Apps Store, place the plastic hologram on the phone’s screen and watch the Raya greeting "come to life" in front of them.
Users need to use the AR Postcard 2018 app, available for iOS and Android platforms, to view the animated AR postcards.
The 3D Hologram Raya greeting card packs are available at 400 selected post offices in Malaysia and at Eziemall.