Silhouettes of mobile users are seen next to a screen projection of Youtube logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration
SAN FRANCISCO: YouTube is hiring music experts across the world to make its revamped music streaming subscription more locally “authentic”, officials at YouTube, a unit of Alphabet Inc's Google, told Reuters on Friday.
Music programmers in countries such as France and Brazil are among the top investments YouTube says it is making to address issues that have left Google a distant rival to Spotify Technology SA and Apple Inc in online music subscriptions globally. Analysts estimate Google is near 10 million subscribers.
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