Few web annoyances are quite like those videos that noisily begin playing, while staying hidden in the depths of whatever webpage you have just clicked on.
But rather than ban this kind of video from its browser altogether, Google says it wants make the autoplay blocker in the Chrome web browser smarter.
The update will no longer stop all videos from automatically playing, and instead will use the online behaviour of users as a guide in deciding what and what not to block, says Google product manager, John Pallet.
Based on your personal browser history and preferences, the update will be able to predict which videos you wish to begin automatically and which you prefer to be muted or stopped.
"You may find that you need to click 'play' every now and then, but overall the new policy blocks about half of unwanted autoplays," says Pallet in a statement released on the Google website.
For users without a browsing history, Chrome will allow for video media from over 1,000 sites to play automatically, based on the preferences of all other users. Chrome browser will then "learn" your personal preferences as you continue to browse.
Users can get the improved feature after updating their Chrome browser to version 66. — dpa
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