Don’t Skype me: How Microsoft turned consumers against a beloved brand


  • TECH
  • Friday, 11 May 2018

A web camera is seen in front of a Skype logo in this photo illustration taken in Zenica, May 26, 2015. REUTERS/Dado Ruvic

It's relatively easy these days to find critics of Skype, the popular online calling service that Microsoft acquired in 2011 for US$8.5bil (RM33.57bil). 

Former devotees routinely gripe on social media that the software has become too difficult to use. On the Apple App store and Google Play store, negative reviews of the smartphone app are piling up, citing everything from poor call quality to gluttonous battery demand. 

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